CALE LAUNCH V3 / PRODUCTION SCRIPT
Your business. Your goals.
Your agent. You.
Sam
Sofia
Cale
Maya
Jessica
Pedro
01Seating, then black12 sec
VISUAL: Original generated wide shot of a conference room as people take their seats. No identifiable real attendees or invented BMC signage. Quiet room ambience. Fade completely to black for two seconds. Small opening disclosure: "AI-generated presentation concept. Illustrative workflows."
Maya off-screen
"They are taking their seats."
Jessica off-screen
"Different businesses. Different goals."
Cale off-screen
"Then let us start with the people."
02Sam enters20 sec
VISUAL: Sam's supplied portrait animated in HeyGen, composed beside three clean title cards. No old Cale stand-in. Reveal the room only after the black beat.
Sam
"Good morning. I am Sam Lakkundi. Your business. Your goals. Your agent."
PAUSE — two seconds. Sam looks across the audience.
Sam
"Those are the three things I want to talk about today."
03Sofia corrects the count35 sec
Sofia
"Sam, you forgot the most important one."
Sam
"We rehearsed three things, Sofia."
Sofia
"Sí. Pero son cuatro. Your business. Your goals. Your agent. You."
Sam
"She is right. It starts with you."
Sofia
"¡Hola a todos! Soy Sofía. Welcome. Sam asked me to keep his introduction short. Correcting him was extra."
Sam
"Thank you, Sofia. I will take it from here."
Sofia
"Of course. Your stage. Your audience. Your three things."
PAUSE — one second.
Sofia
"Four."
Sam
"Let us start with your business."
VISUAL: Split-screen exchanges with reaction beats, not one continuous avatar reading both roles. Sofia is an original fictional host, not a celebrity impersonation. Understated smile; no canned laughter required.
04Introduce the team30 sec
Sam
"You have customers to serve, teams counting on you, and plans you want to turn into progress. Meet Cale, my AI executive."
Cale
"Hello, everyone. I help Sam turn a goal into a useful next step."
Sam
"And you have already met two more members of the team."
Maya
"I am Maya. Start with what matters to your business."
Jessica
"And I am Jessica. We can have that conversation in your language."
Sam
"Let us make this personal."
VISUAL: Cale's NEW approved image; Maya and Jessica's actual established avatars. Names below each. Do not imply these agents are already deployed to the named partner owners.
05Davi and Pedro30 sec
Sam
"Davi, you told me you want to kickstart VBT Software's North America business. Cale, where would we start?"
Cale
"With Davi's priorities. Then we bring Pedro into the conversation. Pedro is Davi's AI agent."
Pedro
"Davi sets the direction. I can help prepare the next step, using the context he chooses to share."
Sam
"Your business. Your goals."
VISUAL: VBT Software and North America goal card. No fabricated CRM, client logos, or completed actions.
06Lorena, in Spanish25 sec
Sam
"Lorena Mendoza, from AIS in Mexico, wants to grow her automation business. Jessica?"
Jessica
"Lorena, quieres hacer crecer el negocio de automatización de AIS en México. Empecemos por tus objetivos y las cuentas donde podemos aportar más valor. Después, preparemos juntas el siguiente paso."
Sam
"A conversation that starts where you are."
VISUAL: Spanish captions, optional discreet English translation. Lorena is not depicted as a generated real attendee.
07Lauren La Tour and SLED35 sec
Sam
"Lauren La Tour, at Four Inc, wants to bring more focus to BMC's state, local, and education business. Cale, show us an example."
Cale
"Imagine three requests for information to review: Pennsylvania, Georgia, and Florida. I would check the fit and deadlines, then prepare an introductory email for Lauren's review."
Sam
"And Lauren decides what happens next?"
Cale
"Exactly. Her business. Her priorities. Her decision."
VISUAL: Three cards PA / GA / FL. Persistent readable label: "Illustrative RFIs. No actual opportunities identified." Draft email has a DRAFT watermark and no real addresses. Never say these were recently filed, found, sent or actually prepared.
08Alejandra and BBTS25 sec
Sam
"And we should celebrate what our partners are already accomplishing. Pedro?"
Pedro
"Alejandra, parabéns a você e a toda a equipe da BBTS pelo fechamento desse negócio de cinco vírgula sete milhões de dólares. Muito obrigado pela parceria."
Sam
"That is what this is about. Your people. Your progress."
VISUAL: "Alejandra + BBTS / US$ 5,7 milhões". Amount is user-provided, not independently audited. Production partner disclosure approval remains a review gate; if external generation is blocked, retain local card and skip that vendor payload pending explicit clearance.
09From conversation to execution45 sec
Sam
"A conversation can look simple. The work underneath it is not. This is where BMC comes in."
VISUAL: Build a clean conceptual diagram inspired by Sam's reference slide. Label proposed workflow. Cloud, on premises, mainframe. Context, analysis, draft, approval, action. No animated fake execution receipts.
Sam
"The Universal Orchestrator story is about connecting the data, systems, workflows, and agents behind the experience. Control-M coordinates the steps, dependencies, and visibility that execution requires."
Cale
"The right context. The right next step. The right approval."
Sam
"Your agent gives you a place to start the conversation. The orchestration connects that conversation to the work."
VISUAL: Do not imply this film proves a completed integration or use unverified official feature language. Henry validates BMC wording before final export.
10Close30 sec
Sam
"Your business. Your goals. Your agent."
Sofia
"You."
Sam
"You. They do not replace you. They make more of you possible."
PAUSE — two seconds.
Sam
"Cale, ready to get to work?"
Cale
"Ready when you are."
VISUAL: Four words resolve into YOU, then end card: "Your business. Your goals. Your agent. You." Fade to black. No unapproved signup promises, invented QR code or sponsored offer.
Editorial choices
No audience-member dialogue is needed. Generated anonymous silhouettes establish the room without inventing customer endorsements. The prior "I already started" close becomes "Ready when you are" to avoid suggesting a real action was performed. Preserve comedy rhythm, avoid relentless jump cuts, and use synthetic room tone instead of unlicensed music. Deliver full film plus a 60–90 second opener cut and operator-ready separated Sofia/Sam dialogue clips.